NSW Government COVID Winter Campaign
Targeted in-language messaging using community members from the Arabic-speaking community. The campaign involved full TVC production, including scriptwriting, filming, editing, talent acquisition, music composition, and media placement across TV, online, and social channels for the NSW Government COVID Winter Campaign.
In-Language Campaign
Arabic
TVC Production
Community Health
Outcome & Reach
Nothing speaks more to communities than when they are seen, heard, and communicated through people just like themselves. In collaboration with NSW DCS, the brief was broad to speak to each group in the way they hear and respond.
No talking heads, but real words of advice and care from people within the same language speaking community. Not influencers, but everyday people going about their lives.
This authentic, deliberate, and successful campaign has since been used by other agencies as a model for how to communicate with CALD groups today. The campaign was distributed on platforms commonly used for entertainment and information, featuring homeland content directed to an Australian audience.
Let’s Create Something Impactful Together
Whether you need a powerful media campaign, a captivating broadcast production, or multilingual communication solutions, we’re here to bring your vision to life. Our team combines creativity, cultural insight, and multilingual expertise to deliver results that truly connect with CALD audiences across Australia.