Casual Speeding Campaign
A multilingual road safety campaign encouraging safer driving habits through culturally relevant storytelling. The project included full TVC production, featuring local community talent and delivering impactful messages across Vietnamese, Cantonese, and Mandarin audiences through TV, online, and social media channels.
Multilingual
TVC Production
Road Safety
In-Language Versions:
Vietnamese
Cantonese
Mandarin
Outcome & Reach
Transport for NSW delivers consistent, proactive in-language campaigns as extensions of its mainstream messaging. Voiceover, subtitling, and in-language graphics were used in this powerful campaign.
Using the NSW Safe System approach (safer roads, vehicles, speed, and people) across the four largest speaking language groups after English in NSW formed part of a broader strategy to halve road deaths, reduce serious injuries by 2030, and aim for zero trauma by 2050.
Let’s Create Something Impactful Together
Whether you need a powerful campaign, a captivating broadcast, or multilingual media solutions, we’re here to bring your vision to life. Our team blends creativity, cultural insight, and technical expertise to deliver results that connect with your audience.